Paul Holmes

Paul
Holmes

Anton Donchev

Anton
Donchev

Boyko Vassilev

Boyko
Vassilev

Boyan Biolchev

Boyan
Biolchev

Vanya Shtereva

Vanya
Shtereva

Vesko Eschkenazy

Vesko
Eschkenazy

Vladimir Karolev

Vladimir
Karolev

Georgi Mamalev

Georgi
Mamalev

Ivan Granitsky

Ivan
Granitsky

Jordan Karadjov

Jordan
Karadjov

Yildiz Ibrahimova

Yildiz
Ibrahimova

Lubomir Stoykov

Lubomir
Stoykov

Maria Grozdeva

Maria
Grozdeva

Martin Zahariev

Martin
Zahariev

Martin Karbovsky

Martin
Karbovsky

Niki Kunchev

Niki
Kunchev

Simeon Vassilev

Simeon
Vassilev

Solomon Passy

Solomon
Passy

Justine Toms

Justine
Toms

Three words. Along with a few others, they have changed our lives completely and transformed us beyond recognition. And turned us from Homo Sapiens into Homo Socialicus.

Paul Holmes, in his foreword for Generation F:

Over the past few years, online media have transformed the practice of public relations, putting engagement at the center of brand-building and creating new sources of reputation risk.

Maxim Behar was one of the very first international public relations experts to understand the power of online communications, the influence of social media, and the need for PR professionals to understand new channels of communication. A true thought leader, he has spoken at events such as the World Communications Forum in Davos and the first Public Relations Summit in Miamiand countless conferences and collegesto elevate the discussion of these changes and their potential to transform our profession.

Now his analysis of Generation F provides an explanation of why companies should not shy away from the challenges posed by social media, and how those that engage without fear will emerge stronger and smarter.

Its a great analysis of the way the world has changed and how it will continue to change in the future, written by someone who has lived and driven those changes.

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